1.0
Legal templates for

Marketing and
Social Media

You are quietly running Reels nobody quoted. You are still waiting on ad account access three weeks in. Content sits unapproved for a week and then your client asks why nothing has posted. Somehow there is no clear process for what happens next, because none of it was written down.

These documents write it down. Scope, access, approvals and payment, drafted by an Australian lawyer for marketing and social media managers, so the work stops quietly growing and the results stop being your problem alone.

Your client's results are not solely your responsibility, and their scope creep is not yours to absorb. It is time your paperwork said so.

Australian lawyer drafted Instant download Fill in the blanks Use it forever
2.0
Sound familiar

You are the reason
these exist.

Sound familiar? Or maybe you have heard of it happening to someone else in your industry, which is honestly just as convincing.

  • You quoted twelve posts a month and you are quietly also managing Stories, Reels and inbox DMs.
  • You are still waiting on ad account or Meta Business Manager access three weeks in.
  • Content sits unapproved for a week and then your client asks why nothing has posted.
  • You are waiting on brand assets, copy approval or a content plan from your client, and there is nothing that says what happens to the schedule when they are the one running late.
  • You have never actually agreed what happens to the account access and content calendar if they end the retainer next week.
  • You have been using AI to write client facing content with nothing telling clients how AI is used, or who is liable if it gets something wrong.

You are not bad at boundaries. You just never had a document that held them for you. Today, you do.

3.0
Why it matters

What it costs when the terms
were never written down.

You do not need a disaster for this to hurt. One retainer that quietly doubled, one month of unpaid invoices, one campaign that underperformed and needed someone to blame.

SCOPE

You quoted twelve static posts a month. Two months later you are also filming Reels, moderating comments and managing ad spend, for the same retainer.

RESULTS

The campaign did not convert. Your client's offer, their pricing and their landing page were never in your control, but with nothing in writing tying results to the things you actually manage, the conversation turns into whether this month should be paid for at all.

ACCESS

You hold logins to their socials, ad accounts and analytics, and there is nothing in writing about who owns that access or what happens to it if the relationship ends.

PAYMENT

Retainer invoices go out on the same date every month, but with no agreed terms there is no late fee and no right to pause posting until they catch up.

ENDINGS

Retainers end. Without notice periods and an offboarding process, you lose the income with no warning and hand back logins and a content calendar with no record of what was delivered.

PRIVACY

You are handling client data through ad accounts, email lists and analytics dashboards, with no privacy policy telling anyone how that data is collected, used, stored or shared with third party platforms.

WEBSITE

Your own website markets your services and results, but there is nothing protecting your case studies and results claims, or limiting your liability if a client's campaign underperforms and they come looking for someone to blame.

You only need to be caught out once for the paperwork to have been worth it.

4.0
How you are protected

What gets sorted
the day you send it.

Written for marketing and social media managers, not adapted from a generic contract and not imported from overseas.

Scope. Exactly what platforms and how many pieces of content a month, so extra platforms or formats become a quote, not a freebie.
Results. What you are responsible for and what depends on their budget, their offer and their market, so an underperforming month does not become a refund conversation.
Access. Who owns the logins, ad accounts and analytics, and what happens to them when the work ends.
Approvals. How and when content gets approved, so a late sign off does not become your late post.
Timelines. When you need assets, copy or a content plan from your client, and what happens when they are late.
Payment terms. Retainer dates, late fees, and the right to pause work until they are paid up.
AI use. If you use AI tools anywhere in your process, terms that tell clients upfront, so it is disclosed, not discovered.
5.0
The templates

Everything you need,
priced so you can start.

Buy the one document you need today, or take the kit and have it all sorted in one go.

Everything in one
$1,111
Protection Kit Marketing and Social Media
  • Service Agreement
  • Website Terms and Conditions
  • Privacy Policy
  • All three, one price
Single document
$666
Service Agreement Marketing and Social Media
  • Your client contract
  • Scope, access, approvals and payment
  • Use it with every client
Single document
$333
Website Terms and Conditions Marketing and Social Media
  • Rules for your website
  • Protects your content
  • Limits your liability
Single document
$188
Privacy Policy Marketing and Social Media
  • Privacy Act 1988
  • For any client data you hold
  • Needed even without a website
Drafted by a qualified Australian employment and commercial lawyer
Fill in the blanks format with clear guidance on how to use it
Single user licence, reuse it as many times as you like
Written for Australian businesses under Australian law
Editable, so it fits how your business actually runs
Yours to keep and reuse as your business grows
6.0
Who wrote these

Hi, I am Francesca.

Francesca, founder of Her Legal Edge

I am your business and hiring bestie lawyer, and I have spent years on the other side of this. Founders would come to me after the client had already stopped replying, already used the images, already refused to pay the final invoice. Every time, the same conversation. Every time, a document that could have prevented all of it.

The law should be a tool you use to grow, not a wall you hit when something has already gone wrong.

So I built the documents I kept wishing people had brought me first. The same protections I would draft for a client paying by the hour, written in language you can actually read, at a price that makes sense when you are still building.

Admitted Australian lawyer

Read the full story

7.0
In their words

Founders who stopped
hoping it would be fine.

8.0

Frequently asked questions

About the templates
Are these templates legally drafted?

Yep, you are in good hands. All of our templates are drafted by a qualified Australian employment and commercial lawyer. While they are designed to work across different industries, they are built from real experience working with thousands of business owners. We have seen what causes stress, confusion and those quiet uh oh moments in hiring, and we have built these templates to help you avoid them. They are practical, clear and designed to support you, not overwhelm you.

Do these templates create a lawyer client relationship?

Not on their own, and that is intentional. Purchasing a template or downloading a free resource does not create a lawyer client relationship and it is not legal advice. This gives you the space to reflect, make sure the template feels right for your circumstances and use it with confidence. A lawyer client relationship only begins if and when you formally engage Her Legal Edge for legal services, such as through a paid consult, retainer or agreed scope of work. If you ever want personalised advice, it is always there as an option.

Can I reuse the template more than once?

Yes, absolutely. Each purchase comes with a single user licence, which means you can reuse the template as many times as you like within your own business. That includes current staff, future hires and growth as your business evolves. The only thing to keep in mind is that templates are not for sharing, reselling or using for other businesses.

Can I edit the templates?

Of course. That is exactly what they are designed for. These are fill in the blanks templates and you will receive clear guidance on how to use them. You are not expected to understand legal language or have everything figured out. The structure is there to support you.

Are these templates suitable for overseas businesses?

These templates are designed specifically for Australian businesses. The law varies significantly between countries, so if you are based overseas we recommend working with a lawyer in your country to prepare the right documents for you.

Which template do I need for my business?

If you provide services to clients, you need a service agreement that matches your industry. We have templates for marketing professionals, designers, photographers, virtual assistants and online business managers, coaches and consultants, health and wellness practitioners, and fitness and movement professionals. Each one is tailored to the specific risks and protections that matter for that industry. If you cannot see your industry, send us a message and we will let you know what is closest.

Do I need a service agreement if I have a contract template I have been using for years?

Possibly. Templates that have been used for a long time are often missing protections that have become essential, like clauses around AI use, chargebacks, payment plan enforcement, and updated Australian Consumer Law obligations. If you have not had your contracts reviewed in the last 12 to 18 months, it is worth comparing your current document to one of ours.

Service agreements
Do I actually need a service agreement?

Yes babe, you do. If you are exchanging money for your time, your skills or your deliverables you need a contract. A handshake, a DM and good vibes are not legally enforceable. A signed service agreement is. I got you, that is exactly what this is for.

What happens if I do not have one?

You are operating on trust and hope, which is lovely but not a legal strategy, or safe. Without a contract you have no agreed payment terms, no cancellation policy, no IP protection and no paper trail if things go sideways. And things go sideways. Even with the best clients. A service agreement is the thing that protects both of you when they do.

I have been in business for years without one. Am I in trouble?

No shame here. A lot of brilliant business owners have been winging it and honestly? You have probably been fine because you attract great clients. But one bad one is all it takes. This is not about what went wrong before, it is about closing those gaps and doing better from here. You are already here, which means you are already doing it.

My clients are friends or referrals. Do I still need one?

Especially then. Money changes dynamics. A contract does not mean you do not trust someone, it means you both know exactly where you stand from the start. It protects the relationship as much as it protects you. The awkward conversation later is always harder than the paperwork now.

What if my client will not sign?

That is information worth paying attention to. A client who will not agree to basic terms before handing over money is a red flag. That said, these agreements also include acceptance by conduct, meaning if your client pays or allows you to start work, the agreement applies regardless. Already built in and sorted.

Can I use it for multiple clients?

Yes. Buy it once, use it forever across your business. Update the client details each time and you are good to go. That is the whole point.

Privacy policy
Do I actually need a privacy policy?

If you collect personal information, and you do, because a name, an email address and a payment method all count, then yes. The Privacy Act 1988 applies and having a compliant privacy policy is not optional. I got you on this one.

What if I only collect names and emails?

That is personal information, by law, sorry to break it to you. A name and an email address is enough to trigger your privacy obligations. A privacy policy tells your clients what you collect, why, how you store it and how they can access or correct it. That is what they are entitled to know, and this document makes it easy.

Do I need one if I do not have a website?

Yes. If you are collecting client information through a form, a booking system, an intake questionnaire, your service agreement or literally just an email thread, you need a privacy policy. Send it with your service agreement and you are covered. No website required.

Where do I put it?

On your website footer, linked in your booking form, in your email signature and anywhere else clients submit their information. If you do not have a website, send it to every new client alongside your service agreement. The step by step instructions are on the cover page, it is all mapped out for you.

Website terms and conditions
Do I actually need website terms and conditions?

If you have a website, yes. It does not matter if you sell anything on it. The moment someone can visit your site, view your content, contact you or submit their details, you need terms that govern that interaction. It limits your liability, protects your intellectual property and sets the rules for how your site can be used.

I do not sell anything online. Do I still need them?

Yes. Website terms and conditions are not just for ecommerce. They cover who owns your content, what happens if someone misuses your site, what you are and are not liable for and how disputes are handled. Even an information only website needs them.

What is the difference between website terms and conditions and a privacy policy?

Your website terms and conditions govern how people can use your website, what they can and cannot do, what you are and are not liable for, who owns the content. Your privacy policy governs how you handle their personal information. They do different jobs. You need both.

Do I need both?

Yes. They are not interchangeable. Think of your terms and conditions as the rules of your website and your privacy policy as your promise about data. Two documents, two different purposes, both required. I got you, they are both available in the suite so you can sort it all in one go.

Marketing and social media

Sort it once,
and stop worrying about it.

Drafted by an Australian lawyer, delivered instantly, yours to use for as long as you are in business.

See the templates

Work in more than one lane? Have a look at VA and OBM, Coaches and Consultants, Designers, Photography, Videography, Fitness and Movement, Health and Wellness Coaching or Ecommerce.

Cannot see your industry? Send a request.

SIGNED Francesca