You sell things people cannot hold - templates, presets, ebooks, courses, fonts, printables, software, digital art. No freight, no tracking number, no returns policy - but you are still collecting personal information every time someone checks out.

This Privacy Policy is built specifically for businesses selling digital products online. It covers what you actually collect (and what makes digital sales different from physical ones), why you collect it, how you store it and what your customers' rights are. Drafted under Australian law. Written in plain English. Ready to go on your website today.

You are a digital product creator selling downloads, templates, presets, ebooks, fonts, printables, software licences or other digital goods online. You do not ship physical products - everything your customer receives is delivered digitally. If you sell both physical and digital products, the Combined version is what you need.

A fully drafted Privacy Policy covering everything a digital product ecommerce business actually collects and uses, including:

• Personal and account information
• Order and transaction data specific to digital sales
• Download history, access logs and licence details
• Payment processing disclosure (Stripe, PayPal, Afterpay, Shopify Payments)
• Behavioural and browsing data including abandoned cart
• Marketing and email list data
• Cookies and tracking pixels (Meta Pixel, Google Analytics, TikTok Pixel)
• Third party disclosure (digital delivery platforms including Kajabi, Shopify, SendOwl)
• AI tools disclosure
• Overseas data transfer clause
• Data retention clause
• Your rights section
• Complaint and OAIC escalation process
• Fillable contact and last updated fields

Comes with a branded cover page with step by step instructions for where to put it, how to link it and what to do at checkout.

This Privacy Policy template is drafted by a qualified Australian commercial lawyer and is intended for use by Australian businesses. It does not constitute legal advice and does not create a lawyer-client relationship. It is designed as a general template and may not cover every circumstance specific to your business. If your situation is complex or you are unsure whether this document is appropriate for your needs, we recommend seeking independent legal advice. Her Legal Edge accepts no liability for the use or misuse of this template.